The NAHB International Builders’ Show is primarily for home builders, designers and remodelers to get a look at the latest trends. A few key themes emerged at the 2020 show:
Elegant design – simple and sophisticated was in – lots of black and white
Connectivity – simplifying our lives through technology
Health – products that improve our overall health and planning for multiple generations to stay comfortably in their homes
Simplification – products that can simplify the home building and remodel market, fitting more into small spaces and making our lives easier in general
If you’ve ever attended a trade show, you may have discovered – as I have – that the best experience is often obtained by a balance of curiosity and organization. You go to learn something new or to get inspired, but you realize quickly if you don’t have a plan, you’ll be walking in circles through a maze of look-a-like booths with little recollection of what you have seen. Companies invest significant resources planning and creating clever ways to garner attention. Even with a solid strategy, great design and (most important) a memorable experience, there are other intangibles – and a certain je ne sais quoit – involved in standing out.
The clear winner of IBS 2020:
GE Appliances. Winner of Best in Show and definitely the best booth experience. I’m not just saying this out of hometown pride. Thought was obviously put into every detail – from lightsaber-inspired automated lighting and compelling activations for a variety of audience segments to entertainment by Louisville’s DJ Sam Sneed and the transformation of one of GE’s kitchens into a homestyle bakery and the creation of a kombucha cafe. Each of GE’s multiple brand experiences was unique. It was obvious to visitors the experience went way beyond selling to create appealing and relatable brand connections.