VP, Director, Digital Integration
Erin’s mission is to ensure that Digital is in the middle of all client campaign initiatives at Doe-Anderson. Her experience as our customers and consumers increasingly see digital media not as something new and intimidating but the way people live. She’s been training for this role for eight years, most recently leading integrated planning for Maker’s Mark in the U.S., including playing a key role in launching the brand’s new website with greatly enhanced e-commerce and CRM functions. She’s been leading strategy and implementation for the Maker’s Ambassador Program for the past five years. Erin’s early career was in sports marketing for the University of Kentucky. A gifted college athlete herself, Erin is a graduate of Centre College. She’s married with two young kids and spends what little free time she has cooking, painting, skiing and enjoying Kentucky’s beautiful lakes.