User experience design centers all decisions around the user. Some could say that people have been informally using UX since the beginning of time, continuously trying to improve the process of an experience. However, UX design as a defined field has only existed within the dot-com boom so let's explore more about what it is, what it's not, why it's important, and how it's evolving.
The pandemic's impact on the growth of connected TV cannot be overstated. See what’s in store for the future of TV streaming and what it means for you.
The longer your page load time, the lower the conversion percentage. This holds true across all types of websites but none more-so than ecommerce sites.
Media relations, staple of the Public Relations toolbox, usually doesn’t make for the most riveting segment of a marketing presentation to a client about potential tactics. Yet public conversations about pretty much everything often start with someone – a reporter or blogger or website editor or just an individual with a viewpoint and a social media following – putting something out there for the world to read, see or hear. The skillful media relations practitioner can seed these ideas and influence many of the subsequent conversations – with a virtual cloak of invisibility.
Retail and ecommerce are meant for each other. We’ll outline exactly why this relationship has reciprocal value below by highlighting the limitations of online shopping while also getting a little nostalgic about the shopping environments that took a beat while we distanced ourselves from all sensory experiences.
In advertising, machine learning can be a useful tool for decision makers across many disciplines including media, planning, creative, and digital.
A brand visual identity is a way to communicate a brand’s positioning, offering and values in a visual manner. It allows a company to differentiate itself using brand identity elements that include logo, colors, typography and photography.
Both forecasting and predictive modeling help drive actionable insights in healthcare data analytics by predicting ad performance potential and consumer behavior. In the year 2020, it was more important than ever for our healthcare clients to make sure their messages were reaching their target audience, so we will look at how we can use predictive modeling to accomplish this.
Brands should take advantage of these naturally occurring social media behaviors – the need to show off originality and showcase they are up to date on trends – by creating personalized experiences that make users feel special.
Until recently, a commercial production shoot meant big budgets, dozens of crew members, trucks full of lighting and camera equipment, extravagant spreads made lovingly by craft services, blocked off streets, safety officers and long days, we’re talking 10 to 14 hours with call and wrap times that would make even the earliest early birds and the nightiest night owls cringe. However, as digital, and especially social, media creeps deeper and deeper into all aspects of our lives, its influence has not been lost on photo and video production.