User experience design centers all decisions around the user. Some could say that people have been informally using UX since the beginning of time, continuously trying to improve the process of an experience. However, UX design as a defined field has only existed within the dot-com boom so let's explore more about what it is, what it's not, why it's important, and how it's evolving.
The longer your page load time, the lower the conversion percentage. This holds true across all types of websites but none more-so than ecommerce sites.
Retail and ecommerce are meant for each other. We’ll outline exactly why this relationship has reciprocal value below by highlighting the limitations of online shopping while also getting a little nostalgic about the shopping environments that took a beat while we distanced ourselves from all sensory experiences.