“You can have it fast, cheap or good. Pick two.” This familiar expression has been kicked around by the video production community for decades to explain the obvious confines of budgets and production timelines. While you can have it either cheap and fast, cheap and good, or good and fast, you can’t have all three at the same time. In many instances, the cheap-and-good option has always felt a bit like an oxymoron – at least in a traditional sense of the expression. In the last five years, with video production quite literally at everyone’s fingertips, it seems having things fast, cheap and good can finally happen. Not only is it an option, but it is also expected.
Media relations, staple of the Public Relations toolbox, usually doesn’t make for the most riveting segment of a marketing presentation to a client about potential tactics. Yet public conversations about pretty much everything often start with someone – a reporter or blogger or website editor or just an individual with a viewpoint and a social media following – putting something out there for the world to read, see or hear. The skillful media relations practitioner can seed these ideas and influence many of the subsequent conversations – with a virtual cloak of invisibility.
A brand visual identity is a way to communicate a brand’s positioning, offering and values in a visual manner. It allows a company to differentiate itself using brand identity elements that include logo, colors, typography and photography.
Until recently, a commercial production shoot meant big budgets, dozens of crew members, trucks full of lighting and camera equipment, extravagant spreads made lovingly by craft services, blocked off streets, safety officers and long days, we’re talking 10 to 14 hours with call and wrap times that would make even the earliest early birds and the nightiest night owls cringe. However, as digital, and especially social, media creeps deeper and deeper into all aspects of our lives, its influence has not been lost on photo and video production.
Check out three consumer trends impacting the Spirits world in 2021 and beyond: Uncompromisable Convenience, Values Redefined, and United by Brands; and what your brand can do to tap into these new consumer motivations and expectations to drive deeper connections and secure a lasting role in consumers’ lives.
No matter the situation, all good crisis management and communications are based on the same tried-and-true principles. The best crisis communication plans include crisis team roles and responsibilities, decision matrices, key audiences, and messaging templates.
When a marketing disaster strikes, having an established crisis strategy can make or break your brand. Here are five lessons learned from the greatest PR debacle of the decade.
For most of us, giving something a name is a pretty straightforward endeavor. But when it comes to naming a business or a product, it’s rarely a walk in the park.
Building belief is our shared responsibility. Belief in your brand from your intended audiences. Belief in your team. Belief in each other.
If only every day could be like today – productive, profitable and stress-free with nothing but happy customers and cheerful employees as far as the eye can see.
Responsible communicators the world over remind us that this is the perfect time to think about how to handle the next time our beautiful, peaceful business day is suddenly and unexpectedly wracked by a crisis.