With a wary eye, we dared to take a peek back at our consumer trend predictions for 2020 and found – to our utter shock – that we were pretty dang on target.

In this the third and last installment of the American Journey, we review adulting, parenting and aging.

Life comes at us fast. In a moment we pass from the dreams of youth to the realities of adulthood. Along the path questions begin to form around our shared human experience.

This is the first in a 3-part series, a study of our uniquely American journey from birth to death.  We believe this to be foundational work setting the stage for every marketing decision. The life journey shapes every consumer journey. Or more to the point: we are all humans before we are consumers.

So, what’s this magical empathy that will convert your experience into a toddler guest-friendly relationship builder? Respect the impatience.

The current state of media is always a direct reflection of what’s going on in our world. That is apparent now more than ever as we look upon the events of the first half of 2020.

Don’t drown in your consumer data. We’ve provided some actionable information to help navigate the landscape of CRMs and database marketing.

As I reflect on the significant adjustments and leadership decisions we had to implement over the past 90 days to navigate the pandemic, there are five things that stand out as positive outcomes which will serve us well and ultimately strengthen our organization as we forge ahead. While these outcomes are specific to our business, they can apply to most, if not all businesses.

Our team at Doe-Anderson has been looking at the lasting effects the COVID crisis will have on brands far into the future. We’ve outlined seven trends and how brand owners should prepare and adjust. Because we will get past this, but change is afoot.

It’s a time unlike any other, and we’re all juggling an almost unimaginable number of challenges and choices that are crucial to our brands and businesses – both now and for the future.