Our team at Doe-Anderson has been looking at the lasting effects the COVID crisis will have on brands far into the future. We’ve outlined seven trends and how brand owners should prepare and adjust. Because we will get past this, but change is afoot.

It’s a time unlike any other, and we’re all juggling an almost unimaginable number of challenges and choices that are crucial to our brands and businesses – both now and for the future.

When a marketing disaster strikes, having an established crisis strategy can make or break your brand. Here are five lessons learned from the greatest PR debacle of the decade.

We’ve combed through over 40 different reports that address everything from changing consumer behavior to their media consumption patterns to their evolving world-views. We do this to help our clients unlock new and interesting opportunities. Because in most cases, business success boils down to answering two questions: What do consumers want? and What will consumers want next? To get you started, here are the Doe-Anderson Strategic Planning Group’s Top Five Trends for 2020.

The NAHB International Builders’ Show is primarily for home builders, designers and remodelers to get a look at the latest trends. Here are a few key themes that emerged at the 2020 show.

Social media budgets are going up while confidence in social media performance is going down. The disconnect lies in the metrics. Artificial intelligence (AI) provides the solution.

Here are five hot topics for marketers at the 2020 Consumer Electronics Show.

New-Age Media Planning – Five Things You Should Know

When it comes down to it, we are living, breathing, feeling organisms communicating with each other. Hoping to be heard. Longing to understand, to be understood, to be accepted.

For most of us, giving something a name is a pretty straightforward endeavor. But when it comes to naming a business or a product, it’s rarely a walk in the park.