Social media budgets are going up while confidence in social media performance is going down. The disconnect lies in the metrics. Artificial intelligence (AI) provides the solution.

Here are five hot topics for marketers at the 2020 Consumer Electronics Show.

New-Age Media Planning – Five Things You Should Know

When it comes down to it, we are living, breathing, feeling organisms communicating with each other. Hoping to be heard. Longing to understand, to be understood, to be accepted.

For most of us, giving something a name is a pretty straightforward endeavor. But when it comes to naming a business or a product, it’s rarely a walk in the park.

Search Engine Optimization and Search Engine Marketing should not exist autonomously but should be combined to increase efficiency and improve results.

Building belief is our shared responsibility. Belief in your brand from your intended audiences. Belief in your team. Belief in each other.

Who’s better at picking the top finishers in the Kentucky Derby – the betting public, handicapping experts or people Tweeting about the big race?

Over the last decade, the web has been a change agent for corporate identities.

As the Internet of things tethers us beyond our phones and tablets, brands will have an opportunity to express themselves more dynamically than ever before.

Chatbots are one of the emerging communication tools we’ll likely be tinkering with.

In the short time we’ve been researching, the ups-and-downs in bot-world have followed a cryptocurrency-like volatility. What was set to be a one-off post on the subject will likely have much follow up as the back-and-forth settles.