An MRI for Marketing Effectiveness

McKenna Mitchell in Data Insights
Both forecasting and predictive modeling help drive actionable insights in healthcare data analytics by predicting ad performance potential and consumer behavior. In the year 2020, it was more important than ever for our healthcare clients to make sure their messages were reaching their target audience, so we will look at how we can use predictive modeling to accomplish this.

...And Then There Was The Content Production Team

Amber Shircliff in Process
Until recently, a commercial production shoot meant big budgets, dozens of crew members, trucks full of lighting and camera equipment, extravagant spreads made lovingly by craft services, blocked off streets, safety officers and long days, we’re talking 10 to 14 hours with call and wrap times that would make even the earliest early birds and the nightiest night owls cringe. However, as digital, and especially social, media creeps deeper and deeper into all aspects of our lives, its influence has not been lost on photo and video production. To be clear, all the conditions I mentioned above exist in many circumstances on projects still in production, but today I’m talking about the latest mutation birthed from the fertile belly of advertising: The Content Production Team.

2021 Consumer Trends for the Spirits Industry

Briony Norcross in Process
Check out three consumer trends impacting the Spirits world in 2021 and beyond: Uncompromisable Convenience, Values Redefined, and United by Brands; and what your brand can do to tap into these new consumer motivations and expectations to drive deeper connections and secure a lasting role in consumers’ lives.

SEO Process and Management Tips

Nadine Landis in SEO
Search Engine Optimization is extremely important to any business that wants its content to show up to users in search engines. Who wouldn’t want to do this? SEO is constantly evolving and continues to reshape as search engines change and adapt to search behavior. In this post, we’ll overview those first basic steps that you should be following to ensure content is set up to optimize for search engines - then drive a bit deeper past the initial website build to review what ongoing methods you should use to continuously ensure your website meets SEO best practices and guidelines.

Design trends to leave behind in 2020

Zach Stewart in Design
The world of art and design will reflect the joyous prospect of reconnecting with friends and family, a more positive news cycle and a hope not to just return to normal, but to create something better.


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