The longer your page load time, the lower the conversion percentage. This holds true across all types of websites but none more-so than ecommerce sites.
Media relations, staple of the Public Relations toolbox, usually doesn’t make for the most riveting segment of a marketing presentation to a client about potential tactics. Yet public conversations about pretty much everything often start with someone – a reporter or blogger or website editor or just an individual with a viewpoint and a social media following – putting something out there for the world to read, see or hear. The skillful media relations practitioner can seed these ideas and influence many of the subsequent conversations – with a virtual cloak of invisibility.
Retail and ecommerce are meant for each other. We’ll outline exactly why this relationship has reciprocal value below by highlighting the limitations of online shopping while also getting a little nostalgic about the shopping environments that took a beat while we distanced ourselves from all sensory experiences.