Until recently, a commercial production shoot meant big budgets, dozens of crew members, trucks full of lighting and camera equipment, extravagant spreads made lovingly by craft services, blocked off streets, safety officers and long days, we’re talking 10 to 14 hours with call and wrap times that would make even the earliest early birds and the nightiest night owls cringe.

However, as digital, and especially social, media creeps deeper and deeper into all aspects of our lives, its influence has not been lost on photo and video production. To be clear, all the conditions I mentioned above exist in many circumstances on projects still in production, but today I’m talking about the latest mutation birthed from the fertile belly of advertising: The Content Production Team.

Check out three consumer trends impacting the Spirits world in 2021 and beyond: Uncompromisable Convenience, Values Redefined, and United by Brands; and what your brand can do to tap into these new consumer motivations and expectations to drive deeper connections and secure a lasting role in consumers’ lives.

Search Engine Optimization is extremely important to any business that wants its content to show up to users in search engines. Who wouldn’t want to do this? SEO is constantly evolving and continues to reshape as search engines change and adapt to search behavior.

In this post, we’ll overview those first basic steps that you should be following to ensure content is set up to optimize for search engines - then drive a bit deeper past the initial website build to review what ongoing methods you should use to continuously ensure your website meets SEO best practices and guidelines.

Every year, we take a fresh look at the ever-evolving mash-up of human needs, innovation and changing consumer expectations that we call Trends. Check out six key trends identified by our planning team for 2021.

No matter the situation, all good crisis management and communications are based on the same tried-and-true principles. The best crisis communication plans include crisis team roles and responsibilities, decision matrices, key audiences, and messaging templates.

The world of art and design will reflect the joyous prospect of reconnecting with friends and family, a more positive news cycle and a hope not to just return to normal, but to create something better.

With a wary eye, we dared to take a peek back at our consumer trend predictions for 2020 and found – to our utter shock – that we were pretty dang on target.

In this the third and last installment of the American Journey, we review adulting, parenting and aging.

Life comes at us fast. In a moment we pass from the dreams of youth to the realities of adulthood. Along the path questions begin to form around our shared human experience.

This is the first in a 3-part series, a study of our uniquely American journey from birth to death.  We believe this to be foundational work setting the stage for every marketing decision. The life journey shapes every consumer journey. Or more to the point: we are all humans before we are consumers.