Making your marketing matter to the LGBTQ+ community Take Pride all year long
What if I said you might be missing anywhere from 5–8% (approximately 10 million people) of the U.S. population with your marketing efforts? What if I also mentioned that a segment of that population has a household income of $176,000, approximately $63K higher than the average household income? And what if you also knew this global group would have the fourth-largest GDP in the world if it were a country? I'm talking about the LGBTQ+ community. Doe-Anderson can help your brand better understand and more effectively reach this influential and affluent demographic.