Milliseconds for money
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The longer your page load time, the lower the conversion percentage. This holds true across all types of websites but none more-so than ecommerce sites.
Media Relations! Your Marketing Plan’s Secret Superpower
Media relations, staple of the Public Relations toolbox, usually doesn’t make for the most riveting segment of a marketing presentation to a client about potential tactics. Yet public conversations about pretty much everything often start with someone – a reporter or blogger or website editor or just an individual with a viewpoint and a social media following – putting something out there for the world to read, see or hear. The skillful media relations practitioner can seed these ideas and influence many of the subsequent conversations – with a virtual cloak of invisibility.
Browsers are bad for browsing – the disadvantages of ecommerce
Retail and ecommerce are meant for each other. We’ll outline exactly why this relationship has reciprocal value below by highlighting the limitations of online shopping while also getting a little nostalgic about the shopping environments that took a beat while we distanced ourselves from all sensory experiences.
The future of decision-making: man vs. machine learning
In advertising, machine learning can be a useful tool for decision makers across many disciplines including media, planning, creative, and digital.
Our brand could be your life: building a compelling visual identity
A brand visual identity is a way to communicate a brand’s positioning, offering and values in a visual manner. It allows a company to differentiate itself using brand identity elements that include logo, colors, typography and photography.
An MRI for Marketing Effectiveness
Both forecasting and predictive modeling help drive actionable insights in healthcare data analytics by predicting ad performance potential and consumer behavior. In the year 2020, it was more important than ever for our healthcare clients to make sure their messages were reaching their target audience, so we will look at how we can use predictive modeling to accomplish this.
Participation temptation: the irresistible appeal of social media challenges
Brands should take advantage of these naturally occurring social media behaviors – the need to show off originality and showcase they are up to date on trends – by creating personalized experiences that make users feel special.
...And Then There Was The Content Production Team
Until recently, a commercial production shoot meant big budgets, dozens of crew members, trucks full of lighting and camera equipment, extravagant spreads made lovingly by craft services, blocked off streets, safety officers and long days, we’re talking 10 to 14 hours with call and wrap times that would make even the earliest early birds and the nightiest night owls cringe.
However, as digital, and especially social, media creeps deeper and deeper into all aspects of our lives, its influence has not been lost on photo and video production. To be clear, all the conditions I mentioned above exist in many circumstances on projects still in production, but today I’m talking about the latest mutation birthed from the fertile belly of advertising: The Content Production Team.
2021 Consumer Trends for the Spirits Industry
Check out three consumer trends impacting the Spirits world in 2021 and beyond: Uncompromisable Convenience, Values Redefined, and United by Brands; and what your brand can do to tap into these new consumer motivations and expectations to drive deeper connections and secure a lasting role in consumers’ lives.
SEO Process and Management Tips
Nadine Landis
in
SEO
Search Engine Optimization is extremely important to any business that wants its content to show up to users in search engines. Who wouldn’t want to do this? SEO is constantly evolving and continues to reshape as search engines change and adapt to search behavior.
In this post, we’ll overview those first basic steps that you should be following to ensure content is set up to optimize for search engines - then drive a bit deeper past the initial website build to review what ongoing methods you should use to continuously ensure your website meets SEO best practices and guidelines.