In advertising, machine learning can be a useful tool for decision makers across many disciplines including media, planning, creative, and digital.

A brand visual identity is a way to communicate a brand’s positioning, offering and values in a visual manner. It allows a company to differentiate itself using brand identity elements that include logo, colors, typography and photography.

Both forecasting and predictive modeling help drive actionable insights in healthcare data analytics by predicting ad performance potential and consumer behavior. In the year 2020, it was more important than ever for our healthcare clients to make sure their messages were reaching their target audience, so we will look at how we can use predictive modeling to accomplish this.

Brands should take advantage of these naturally occurring social media behaviors – the need to show off originality and showcase they are up to date on trends – by creating personalized experiences that make users feel special.

Until recently, a commercial production shoot meant big budgets, dozens of crew members, trucks full of lighting and camera equipment, extravagant spreads made lovingly by craft services, blocked off streets, safety officers and long days, we’re talking 10 to 14 hours with call and wrap times that would make even the earliest early birds and the nightiest night owls cringe. However, as digital, and especially social, media creeps deeper and deeper into all aspects of our lives, its influence has not been lost on photo and video production. To be clear, all the conditions I mentioned above exist in many circumstances on projects still in production, but today I’m talking about the latest mutation birthed from the fertile belly of advertising: The Content Production Team.

Check out three consumer trends impacting the Spirits world in 2021 and beyond: Uncompromisable Convenience, Values Redefined, and United by Brands; and what your brand can do to tap into these new consumer motivations and expectations to drive deeper connections and secure a lasting role in consumers’ lives.

Search Engine Optimization is extremely important to any business that wants its content to show up to users in search engines. Who wouldn’t want to do this? SEO is constantly evolving and continues to reshape as search engines change and adapt to search behavior. In this post, we’ll overview those first basic steps that you should be following to ensure content is set up to optimize for search engines - then drive a bit deeper past the initial website build to review what ongoing methods you should use to continuously ensure your website meets SEO best practices and guidelines.

Every year, we take a fresh look at the ever-evolving mash-up of human needs, innovation and changing consumer expectations that we call Trends. Check out six key trends identified by our planning team for 2021.

No matter the situation, all good crisis management and communications are based on the same tried-and-true principles. The best crisis communication plans include crisis team roles and responsibilities, decision matrices, key audiences, and messaging templates.

The world of art and design will reflect the joyous prospect of reconnecting with friends and family, a more positive news cycle and a hope not to just return to normal, but to create something better.